Thursday, 31 March 2011
Last July we held a large-scale affinity mapping charrette as a way of gathering data about peopleís day-to-day tasks and responsibilities. The affinity map proved to be a very effective tool for aggregating the collective wisdom of the crowd.
Collective intelligence in the digital realm is an idea thatís gained more traction in the past couple of years. Think of the crowdsourcing used to build the Linux operating system or Googleís search algorithms. What makes affinity mapping unique is its use as an analog tool to document collective intelligence. Even better, it creates a physical representation of the groupís collective thinking: the Post-It diagram.
The process of creating that physical artifact ...[more]