Saturday, 10 October 2009
As designers it’s often hard to for us to articulate the power of great design to new clients. It’s exciting when the impact of design is recognized and called out by users, as we saw in a recent assessment of Duke University’s Link, the Duke Teaching and Learning Center that opened in the lower level of Perkins Library in August 2008. Designed to encourage collaborative work and project-based learning, the Link answers a bigger question: how do we learn and how can our environments best support this? The Link is the culmination of our extensive planning and partnership with ...[more]
Wednesday, 3 February 2010
Picking up where our annual posters left off, we designed and developed a series of bookmark-like cards for our 2010 annual mailing. They feature inspirational quotes on one side and architectural photo details on the other. The cards are die-cut with slots that allow them to interlock for assembly into a basic structure. These cards can also be used individually as bookmarks or pinned up for a daily dose of inspiration. A PDF of the cards can be downloaded here.
The format was inspired by the Eames House of Cards designed by Charles and Ray Eames in 1952. The original 32 interlocking cards featured ...[more]
Friday, 18 July 2008
What’s old IS new again: that was the message when Shepley Bulfinch – one of the oldest architecture firms in the US – was cited as “Notable” in the 2008 Rebrand 100 Global Awards. ReBrand 100® recognizes the world’s most effective brand transformations: the repositioning, revitalizing and redesign of existing brand assets to meet strategic goals.
Shepley undertook its rebrand as part of a strategy to ensure the firm’s place in an increasingly competitive market by emphasizing a message of fresh, innovative design of lasting quality. Beginning with the firm’s move to new, open offices stripped of hierarchy, a clean, fresh design was introduced, including the firm’s name, website, marketing collateral, ...[more]