What’s old IS new again: that was the message when Shepley Bulfinch – one of the oldest architecture firms in the US – was cited as “Notable” in the 2008 Rebrand 100 Global Awards. ReBrand 100® recognizes the world’s most effective brand transformations: the repositioning, revitalizing and redesign of existing brand assets to meet strategic goals.

Shepley undertook its rebrand as part of a strategy to ensure the firm’s place in an increasingly competitive market by emphasizing a message of fresh, innovative design of lasting quality. Beginning with the firm’s move to new, open offices stripped of hierarchy, a clean, fresh design was introduced, including the firm’s name, website, marketing collateral, ...[more]